Channel Marketing Specialist

Description

The Channel Marketing Specialist supports the growth of the Pittsburgh Wire and Milrail brands through the development and execution of marketing programs focused on electrical distribution, supplier partnerships, and customer acquisition.

This role works closely with supplier partners, sales teams, business development resources, and customers to develop and promote solutions that create value for industrial, transportation, rail, utility, mining, and video inspection markets. The position helps drive demand generation, supplier engagement, sales enablement, and market awareness through a mix of strategic planning and hands-on execution.

Based in the Pittsburgh area, this hybrid role includes domestic and international travel, primarily supporting Milrail business activities in Quebec, Canada.

Responsibilities

Supplier & Partner Marketing

• Develop and execute co-marketing programs with strategic manufacturing partners.
• Coordinate supplier promotions, campaigns, events, and product spotlights.
• Develop and manage co-branded marketing assets and messaging.
• Identify opportunities to expand visibility through supplier channels, industry associations, and customer events.
• Support supplier business reviews, growth initiatives, and onboarding activities.

Lead Generation, Content Development & Digital Marketing

• Develop and execute campaigns that generate demand through Pittsburgh Wire and Milrail sales channels.
• Support customer acquisition initiatives across targeted industries and markets.
• Create and deploy email marketing, digital marketing, social media, website content, partner channels, and promotional activities.
• Support lead generation, customer engagement, and campaign performance tracking.
• Develop marketing copy for campaigns, product spotlights, customer success stories, newsletters, and promotional materials.
• Maintain content calendars supporting supplier promotions, sales initiatives, and industry eve...