Sr. Director, Growth Marketing

Description

Location

Remote, USA

Ability to travel to HQ required. This role can also be Hybrid to our Wayne, PA office.

How You'll Contribute to Our Mission

Reporting to the VP of Marketing, the Sr. Director of Growth Marketing will scale Frontline's growth engine, leading the strategy, execution, and optimization of every stage of the buyer journey. We're looking for a growth marketer in the truest sense: someone who knows how to generate demand, accelerate pipeline, and continuously improve performance through data, experimentation, and relentless optimization.

The ideal candidate believes growth is never finished. They think in omnichannel customer journeys, embrace rapid testing and agile execution, and aren't satisfied until they understand what's driving every conversion rate. They're equally comfortable diving into campaign analytics, challenging assumptions, refining messaging, or partnering with Sales to improve pipeline velocity and close more business. They see data not as a report card, but as the roadmap for the next experiment.

How You'll Drive Success

Growth Marketing Role and Responsibilities

• Develop, execute, measure and optimize data-driven demand generation strategy to meet or exceed pipeline and revenue goals.
• Collaborate with marketing and sales leaders to refine and enhance demand generation strategy based on performance analysis and field feedback.
• Lead the development of omni-channel, multistage, multi-path buyer journeys that result in strong stage conversion rates and increased pipeline velocity.
• Build campaign strategies for each stage of the buyer journey, ensuring alignment with conversion metrics, messaging, creative briefs, content formats, and CTAs.
• Lead best practices in leveraging intent and account-based marketing (ABM) to engage high-value prospects.
• Ensure optimization of paid and organic media efforts including search (SEO), social, email, remarketing and advertisin...