Brand Marketer

Job Title: Founding Marketer

Location: Remote (North America)

Job Type: Full-time

Travel: Limited for Events and meeting Partners

About DvSum

The future of network operations belongs to a Human-AI operating model. DvSum is creating that category — Active Network Intelligence (ANI) — where zero-touch customer experience and autonomous network operations become reality, for every network operator on the planet.

We're in production. Live at multiple operators across the Americas. Real results: 47% tech support call deflection with AI, 50% fewer truck rolls. Our GTM runs through a strategic overlay partnership with Aurora Networks, a broadband infrastructure incumbent with a deep installed base across North America and LATAM.

The Role

This is not a demand-gen role. We need a solo IC founding marketer who has shaped a category inside a vertical B2B SaaS company — taken a new market term and made it feel inevitable inside a small, named industry community. The MSO market is ~30 named accounts. Aurora opens the doors. Your job is to make sure DvSum is already known and respected when the meeting starts.

What You'll Own

• Customer + partner storytelling flywheel (70%) — Every closed deal becomes 4–5 artifacts: case study, joint PR with Aurora, LinkedIn carousel, executive quote, conference panel pitch. Manage Aurora MDF and AWS co-marketing programs end-to-end
• Executive thought leadership (20%) — Own the CEO's LinkedIn presence; ghostwrite 2–3x/week. Place bylines in Light Reading, Fierce Telecom. Book podcast appearances. Run a short-form video interview series with MSO and Aurora executives
• Category architecture (10%) — Own the term "Active Network Intelligence." Landing page, definitional content, positioning against adjacent categories. Quarterly website narrative refresh
• Field presence — SCTE TechExpo, Cable-Tec Expo, one AWS partner event per year, 2–3 regional MSO events with Aurora
• Production coordination — Manage one offshor...