TikTok Influencer Marketing Specialist

About the Role

We're looking for a TikTok Influencer Marketing Coordinator to help us identify, reach out to, and build relationships with TikTok creators, and to manage the process of getting branded video content produced. This is a high-volume, relationship-driven role ideal for someone who lives on TikTok, understands creator culture, and is highly organized.

Key Responsibilities

• Source and identify TikTok creators that align with our brand, audience, and campaign goals
• Conduct outreach to creators via TikTok, email, and creator platforms; manage a high volume of conversations
• Negotiate basic deliverables, timelines, and rates within approved budgets
• Coordinate the full content production process — briefing creators, collecting drafts, gathering feedback, and ensuring videos are delivered on time
• Maintain and update a creator database/CRM, tracking outreach status, contracts, and performance
• Monitor published videos and pull basic performance metrics (views, engagement, conversions)
• Stay on top of TikTok trends, sounds, formats, and emerging creators
• Support contract and payment coordination in partnership with internal teams

Qualifications

• 1–2 years of experience in influencer marketing, social media, talent coordination, or a related role (internships count)
• Deep, active familiarity with TikTok and creator/influencer culture
• Strong written communication and interpersonal skills — comfortable doing high-volume outreach
• Highly organized, detail-oriented, and able to juggle many creators and deadlines at once
• Comfortable with spreadsheets and/or influencer platforms (e.g., GRIN, CreatorIQ, Aspire) a plus
• Bachelor's degree in Marketing, Communications, or related field preferred but not required

Nice to Have

• Existing relationships with TikTok creators or agencies
• Experience negotiating creator deals
• Basic understanding of paid media / TikTok Spark Ads

Pay: $60,000.00 - $75,000.00 per year

Work Loca...