Paid Media Manager

We’re looking for a Paid Media Manager to own and execute HVLG’s paid media strategy across channels such as Google Ads, Meta (Facebook/Instagram), and Pinterest. This role is responsible for building, optimizing, and scaling performance campaigns that drive qualified traffic, lead volume, and ecommerce revenue across both B2B and DTC audiences. We are looking for someone with hands-on execution experience in paid search and social channels.

This is a role for someone who is data-driven, organized, and excited to continually test, learn, and improve performance. You enjoy digging into performance data, spotting inefficiencies, and making fast, informed optimizations.

About the Company

Hudson Valley Lighting Group is a worldwide leader in the design, manufacturing, and omnichannel distribution of decorative and architectural lighting fixtures and home decor, encompassing seven brands: Hudson Valley Lighting, Troy, Corbett, Mitzi, Schoolhouse, Sonneman and CSL (on behalf of Hudson Valley Lighting, Inc., Troy-CSL, Inc., and SN Modern, LLC). As the one-stop shop for the most comprehensive selection of lighting and decor, HVLG seeks to inspire and support our customers in their pursuit to achieve a home that perfectly reflects their clients.

What you’ll do

Paid Media Strategy & Execution

• Manage and optimize paid media campaigns across platforms like Meta, Google Ads, and Pinterest.
• Build and manage campaigns end-to-end, including structure, targeting, budgeting, creative testing, and optimization.
• Manage budgets, pacing, forecasting, and performance reporting to hit KPIs (ROAS, CAC, revenue, CPL, lead volume, CVR).
• Lead ongoing audience and creative testing (messaging, formats, landing pages, funnel strategy).
• Write and manage ad copy to support performance across paid channels.
• Monitor and diagnose performance trends; identify opportunities to scale what’s working.
• Manage and optimize affiliate marketing campaigns for our DTC website...