Strategic Education Marketing Lead

Who We Are

Dermalogica stands tall as a beacon in the professional skincare realm, winning the trust of skin therapists across the globe. As a shining gem in the crown of the Unilever Prestige family, our commitment isn't just to nurture skin, but also to redefine industry standards with revolutionary skincare innovations. With a commitment to innovation, sustainability, and excellence, Dermalogica has been at the forefront of the skincare industry for over three decades. Bolstered by our International Dermal Institute – the apex of post-graduate skin and body therapy training – we are on an exhilarating journey of expansion. And you could be a part of this adventure!

We are seeking a Strategic Education Marketing Lead to own the marketing strategy and execution for our education programs and drive measurable growth in account engagement across our professional business

What You’ll Do

This is a high-impact, ownership-focused role within the Education department. As the dedicated strategic marketing lead for Education, you will be responsible for developing and executing strategies that increase participation across our training programs and workshops.

You will leverage audience segmentation, marketing automation, customer journey development, and data-driven optimization to improve participation and retention across a diverse portfolio of educational offerings.

Key Responsibilities

Education Marketing Strategy & Ownership

• Own the end-to-end marketing strategy and execution for all education programs, workshops, and training initiatives, leveraging data, segmentation, and performance insights to shape strategy, drive decision-making, and optimize results.
• Develop campaigns that drive participation and support business growth objectives.
• Utilize data and insights to continuously optimize performance and engagement.

Account Engagement Lifecycle Marketing

* Develop segmented customer journeys for new, inactive,...