Marketing Lead

Position: Marketing Lead

Reports to: CEO

Status: Full-time, exempt — 40 hours/week

Location: On-site, Santa Cruz, CA

Schedule: Monday–Friday, with occasional evenings and weekends as needed based on business needs. Some holiday work may be required.

About Swellcycle

Swellcycle is on a mission to revolutionize manufacturing and make it more sustainable. We’re starting with surfboards — designing and producing 3D-printed surfboard cores for shapers, teaching digital shaping classes (Shape3D Foundation, Shape3D Advanced, and Akushaper Basics), and offering scanning services, online board orders, and merch — but our work reaches well beyond the water into custom print projects like museum replicas, sculptures, and more. We sit right where craft meets modern, sustainable manufacturing — and we’re growing fast.

We’re a small, hands-on team. Everyone here wears a few hats, ships real work every week, and cares about getting boards (and the people who ride them) where they need to be.

About the role

The Marketing Lead owns how Swellcycle shows up in the world — online, in inboxes, on posters, and at events. You’ll build campaigns that move people through our funnels, create content that feels like us (warm, real, surf-rooted), and run the events and partnerships that grow the community.

*What you’ll do*

• Run events end to end — creation, promotion, and on-the-ground organization (e.g. via Eventbrite), including community days and demos.
• Build campaigns and funnel strategies that connect social, website, email, and print/poster channels into one coherent journey.
• Own and manage the website (Shopify) end to end — building and updating pages (including product pages), creating new pages and product listings, and maintaining images, navigation, and announcement bars to support campaigns and class visibility.
• Create and run content — social media, newsletters, marketing emails, posters, ads — in our voice. Comfort with Adobe Premiere Suite, Canva...