Sr Web & Organic Growth Manager

### Current Employees of Happen Bank: Please apply via your internal Workday Account

Happen Bank (formerly LendingClub) is built around a simple purpose: to clear the way to help people turn intention into action, and action into financial progress. That means offering focused products, a frictionless mobile-first experience, and clear terms with no gotchas. Respect and fairness is part of our DNA, and that ideal shapes how we work, how we treat each other, and how we invest in our employees and our community. Join us in using data, bold thinking, and a commitment to innovation to help clear the way for millions of Americans to achieve more.

About the Role

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Happen Bank is looking for a Sr Web and Organic Growth Manager to own our web strategy and lead the evolution of our SEO and Generative Engine Optimization (GEO) programs. In this role, you'll shape how customers discover Happen through traditional search and AI-generated experiences, driving qualified traffic, customer engagement, and business growth.

You'll partner closely with Brand, Product, Content, and Engineering teams to translate technical and content strategies into measurable business outcomes while continually evolving our organic growth capabilities.What You'll Do ------------------

• Own web strategy and key performance metrics, including bounce rate and conversion
• Oversee CMS workflows and manage the execution of landing page development and optimization
• Build and execute Happen's end-to-end SEO and GEO strategy, from keyword research and content planning to technical optimization and authority building
• Develop programs that grow Happen's rankings across high-intent commercial insurance queries, including coverage types, industry-specific terms, and informational searches across every stage of the funnel
• Research and execute strategies that improve Happen's visibility in AI-generated answers across platforms like ChatGPT, Perplexity, Goog...