Sr Manager, Lifecycle Marketing

### Current Employees of Happen Bank: Please apply via your internal Workday Account

Happen Bank (formerly LendingClub) is built around a simple purpose: to clear the way to help people turn intention into action, and action into financial progress. That means offering focused products, a frictionless mobile-first experience, and clear terms with no gotchas. Respect and fairness is part of our DNA, and that ideal shapes how we work, how we treat each other, and how we invest in our employees and our community. Join us in using data, bold thinking, and a commitment to innovation to help clear the way for millions of Americans to achieve more.

About the Role

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Happen Bank is building a centralized lifecycle marketing function for the first time, and this role is at the heart of it. As Sr Manager of Lifecycle Marketing Strategy, you will own the programs, roadmap, and experimentation agenda that drive engagement, retention, and growth across the full customer journey, with a focus on our lending and banking products.

This is a builder role; you will help establish how lifecycle marketing operates at Happen Bank, from onboarding to cross-sell to trigger-based journeys, while developing the team and cross-functional relationships that make the work possible.

We recently rebranded to Happen Bank, and this role arrives at exactly the right moment: as we step into a new brand identity, lifecycle marketing has a unique opportunity to define what that relationship with our members actually feels like.What You'll Do ------------------

• Own the lifecycle marketing roadmap - prioritizing programs, setting goals, and partnering with the Sr Director to align strategy to business outcomes
• Lead onboarding end-to-end across all owned channels, designing journeys that activate new members and set the foundation for long-term engagement
• Own the trigger and behavioral email roadmap, identifying opportunities to move from b...