Sr Digital Marketing Analyst

### Current Employees of Happen Bank: Please apply via your internal Workday Account

Happen Bank (formerly LendingClub) is built around a simple purpose: to clear the way to help people turn intention into action, and action into financial progress. That means offering focused products, a frictionless mobile-first experience, and clear terms with no gotchas. Respect and fairness is part of our DNA, and that ideal shapes how we work, how we treat each other, and how we invest in our employees and our community. Join us in using data, bold thinking, and a commitment to innovation to help clear the way for millions of Americans to achieve more.

About the Role

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Happen Bank is looking for a Sr Digital Marketing Analyst to help drive the strategy and execution of our Web and Paid Digital channels. In this role, you'll combine analytical rigor with marketing expertise to optimize digital performance, guide investment decisions, and deliver insights that improve customer acquisition and engagement.

You'll partner closely with teams across Web, Paid Media, Email, Marketing Operations, Analytics, and Finance to translate data into actionable recommendations that support measurable business outcomes.What You'll Do ------------------

• Partner cross-functionally across Web, Paid Media, Email, Marketing Operations, Analytics, and Finance to drive execution of key Digital Marketing Channel strategies
• Apply analytical and strategic thinking to optimize the effectiveness of Happen's website and Paid Digital channels
• Build reports, dashboards, and data summaries that support clear, confident decision making
• Oversee and implement channel experiments, then analyze results and turn them into actionable recommendations
• Develop Web and Paid marketing forecasts across spend, efficiency, LTV, and other key metrics
• Proactively identify opportunities for improvement, scope and prioritize projects, and lead execution of analytically-d...