Enterprise Marketing Technologies & Analytics Manager

The Enterprise Marketing Technologies & Analytics Manager is responsible for leading the strategy, implementation, and optimization of marketing platforms that power digital engagement, automation, and analytics across the organization. This role oversees marketing technology ecosystems, including web, marketing automation and customer data platforms, and content management systems, ensuring they are integrated, scalable, and aligned with business goals. The role also provides strategic guidance on adopting AI and data-driven capabilities to improve efficiency, personalization, and measurable impact.

Key Responsibilities

• Strategic Leadership: Define and execute the marketing technology roadmap to support global campaigns, personalization, and lead management across digital channels.
• Platform Ownership: Oversee the management and integration of web, marketing automation, customer data, and content management platforms.
• Analytics and Optimization: Lead analytics strategy to measure performance, improve attribution, and drive actionable insights that optimize marketing ROI.
• Cross-Functional Collaboration: Partner with marketing, IT, data, and sales teams to ensure technology aligns with business objectives and enhances customer experiences.
• AI and Innovation: Identify opportunities to leverage AI and automation to scale content delivery, optimize workflows, and enhance audience targeting.
• Governance and Compliance: Ensure adherence to global data privacy and consent regulations (GDPR, CCPA, ePrivacy).
• Vendor and Partner Management: Manage vendor relationships, contracts, and managed service providers (MSPs) to ensure value delivery and operational excellence.
• Team Leadership: Lead, mentor, and develop a team of marketing technologists, analysts, and platform administrators to build best-in-class capabilities.
• Budget and Resource Management: Oversee technology budgets and ensure efficient allocation of resources.

**Required Skills and E...