Sr Social Media Content Creator

Overview

About Sally Beauty Holdings, Inc.

At SBH, our purpose is to inspire a more colorful, confident, and welcoming world. We are the leader in professional hair color, selling and distributing professional beauty supplies across 11 countries through our Sally Beauty and Beauty Systems Group businesses. Sally Beauty offers products for hair color, hair care, nails, and skin care to retail customers looking for salon-quality products at a value price. Beauty Systems Group, branded as Cosmo Prof or Armstrong McCall stores, along with its direct sales consultants, sell professionally branded products intended for use and resale by salons to retail consumers.

Essential Function

You have a sharp instinct for video storytelling, from nailing timing and hooks to knowing which trends are worth jumping on and which ones to leave behind. You understand how to create content that feels native to each platform and never forced, while still being performance driven. While you may not be a traditional copywriter, you know how to write witty, on-brand captions and real-time responses that resonate with a beauty online audience.

Above all, you are deeply tapped into culture, both online and in real life, and know how to translate what is happening now into content people actually want to watch, save, share, and engage with. This role exists to bring the Sally Beauty brand and campaigns to life through owned social content that is timely, relevant, and culturally fluent.

The Sr. Social Content Creator is responsible for managing and the creation of social content and execution, driving engagement and audience growth, curating and sourcing UGC, and producing high-quality content across the Sally Beauty social portfolio. This role partners closely with the Sr. Manager, Social Media to execute against the editorial calendar and brand strategy while keeping the brand at the forefront of culture and conversation.

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