Sr Marketing Journey & Audience Strategy Lead

Job Description

Providing for loved ones, planning rewarding retirements, saving enough for whatever lies ahead—our policyholders count on us to be there when it matters most. It’s a big ask, but it’s one that we have the power to deliver when we work together. We collaborate and innovate—pushing one another to transform not just Pacific Life, but the entire industry for the better. Why? Because it’s the right thing to do. Pacific Life is more than a job, it’s a career with purpose. It’s a career where you have the support, balance, and resources to make a positive impact on the future—including your own.

We are actively seeking a Senior Marketing Journey & Audience Lead Strategist to join our Marketing Strategy Team in Newport Beach, CA. This is a hybrid role (4 days per week in the office/1 day remote)

This is a high-impact, individual contributor role for someone who brings strong strategic thinking, technical skill, and ideas on how to improve marketing campaign effectiveness. This role is responsible for shaping and orchestrating marketing-led go-to-market (GTM) audience and journey strategies across Life Insurance and Annuities, designing, coordinating, and optimizing multichannel engagement programs while partnering closely with individual strategists to strengthen campaign execution and business outcomes.

In this role, you will help Marketing Strategists approach audience targeting and campaign journeys, while maintaining ownership of the strategy holistically. You will establish consistency, improve audience engagement, and increase the quality and effectiveness of leads generated. This includes optimizing how audiences are defined and how journey maps are orchestrated, with a focus on producing high-quality, actionable leads and more consistent results over time.

This is a new role within a Marketing Strategy team of 22 in the Consumer Markets division. You will partner closely with marketing strategists, relationship marketers, digita...