Marketing Programs Manager

##### About the role

We're looking for a Marketing Programs Manager to own two of our highest-impact programs: webinars and events. You'll work at the intersection of content, partnerships, customer success, and product marketing, building programs that drive pipeline, expand our partner ecosystem, and generate leads at scale.

This is a high-ownership, cross-functional role. You'll set the strategy, manage the budget, run the execution, and own the numbers.

### What you’ll do:

• Own Bettercomp's end-to-end webinars and events program from tactical planning through execution, including internal and external/sponsored webinars and events, trade shows, and local/field events and local association sponsorships.
• Manage the full program calendar, balancing owned events (where Bettercomp controls content and format) with third-party sponsorships (where we show up as a sponsor or featured guest)
• Own program budget: evaluate and select sponsorship opportunities, negotiate with vendors, track spend, and optimize ROI across the portfolio
• Own lead targets and lead delivery: set goals for leads generated per event, track performance against targets, and ensure timely delivery of leads to the pipeline
• Manage end-to-end logistics for each event: speaker sourcing and preparation, platform setup, promotion, registration, production, and post-event follow-up
• Build repeatable playbooks, templates, and processes that make the program scalable across both owned and sponsored formats

### What we're looking for:

• 6-8+ years of experience in B2B marketing, with a focus on programs, demand generation and/or events
• Demonstrated experience owning and growing a webinar or events program end-to-end, including both owned and sponsored formats
• Experience working within a budget: evaluating opportunities, tracking spend, and reporting on ROI
• Proven ownership of lead generation targets: you've set lead goals, tracked pipeline contribution, and...