Sr. Marketing Data Analyst

Job Summary

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As a Senior Marketing Data Analyst at WebstaurantStore, you will play a critical role in shaping how data informs marketing strategy and accelerates business growth. This role sits at the intersection of analytics, technology, and decision-making, working daily within our marketing data lakehouse to turn complex data into clear insights that drive performance across our SEM and broader marketing organization.

You will own end-to-end analytics workflows—from data modeling and pipeline optimization to advanced analysis and executive-ready storytelling—using Google Cloud’s analytics ecosystem. Your work will directly influence how we allocate millions in marketing spend, identify emerging growth opportunities, and continuously improve ROI at scale.

Responsibilities

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What You’ll Do

• Drive business impact: Partner with SEM, Marketing Leadership, and cross-functional teams to deliver insights that improve acquisition efficiency, conversion performance, and long-term customer value.
• Own the analytics lifecycle: Design, build, and maintain scalable datasets, transformations, and reporting in our marketing data lakehouse, ensuring data is accurate, trusted, and decision-ready.
• Identify growth opportunities: Proactively uncover trends, performance gaps, and experimentation opportunities across channels, keywords, audiences, and campaigns.
• Innovate with data: Apply analytics best practices, modern modeling techniques, and automation to enhance reporting speed, insight depth, and self-service analytics adoption.
• Be a subject-matter expert: Serve as a go-to expert for marketing data, metrics, and measurement methodology, influencing how success is defined and tracked.
• Communicate with impact: Translate complex analyses into clear narratives and actionable recommendations for both technical and non-technical stakeholders.

**Growth & Development Opportun...