Lead Graphic Designer, Digital Marketing

Job Summary

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The Lead Graphic Designer, Digital Marketing is a senior individual contributor who elevates the quality and consistency of digital marketing design across the team. This role does not carry direct management responsibilities — there are no direct reports, performance reviews, or hiring duties attached to it.

What sets this role apart is scope and influence. The Graphic Design Lead owns the most complex digital marketing projects, sets the art direction standard for the channel, mentors peer designers, and represents the Design team in cross-functional conversations with Marketing and channel partners. This person leads through example, expertise, and initiative — not title.

This person thrives in a fast-paced, high-volume environment and brings both strong design craft and an understanding of how digital assets perform across platforms.

Responsibilities

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Brand Campaign & Art Direction

• Concept and develop big-idea brand campaigns three times throughout the year
• Lead the team through the execution of each campaign idea across all channels
• Set the art direction standard for campaigns and digital assets, reviewing peer work at key stages with clear, actionable feedback
• Apply and uphold brand guidelines across all digital touchpoints
• Ensure visual consistency across campaigns, channels, and asset types
• Contribute to the evolution of digital design standards and templates

Cross-Functional Collaboration

• Partner with Email Marketing, Paid Media, and Content teams to deliver assets on deadline
• Collaborate with copywriters to ensure cohesive visual and messaging alignment
• Translate campaign briefs and marketing objectives into clear art direction for the design team
• Present concepts and gather feedback from stakeholders efficiently
• Represent the Design team in cross-functional campaign planning meetings and advocate for quality and realistic production timelines

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