Brand Growth Manager

Job Title

Brand Growth Manager

Department

Marketing

Reports to

VP, Healthcare Marketing

Effective Date

July 2026

Exempt Status

Exempt

Location

Remote

Job Summary

*KnowFully Learning Group is seeking an experienced* *Brand Growth Manager* *to lead digital marketing, brand storytelling, and customer lifecycle strategies across two of our healthcare education brands:* *AFPA (American Fitness Professionals & Associates)* *and* *ChiroCredit**.*

*T**his high-impact role combines certification go-to-market strategy for AFPA with continuing education engagement and renewal strategy for ChiroCredit. Working closely with the VP of Marketing, the Brand Growth Manager will develop and execute integrated marketing initiatives that drive audience growth, product adoption, customer retention, and revenue across aspiring fitness and nutrition professionals, certified AFPA alumni, and licensed chiropractors.*

*The ideal candidate is a strategic, data-driven marketer who thrives in a fast-paced environment and enjoys balancing long-term planning with hands-on campaign execution across multiple digital channels.*

Supervisory Responsibilities

* *None.* Duties/Responsibilities:

*Growth Strategy & Planning*

• *Own growth planning and commercial performance for AFPA and ChiroCredit.*
• *Develop and execute quarterly and monthly marketing plans aligned with each brand's strategic objectives, including certification enrollments, CE subscription growth, and license renewals.*
• *Translate brand positioning into channel-specific marketing strategies across customer acquisition, engagement, conversion, and retention.*
• *Conduct market, competitive, and customer research to identify new growth opportunities within the fitness, wellness, and chiropractic education markets.*

*Campaign Execution & Channel Management*

* *Manage omnichannel marketing campaigns across paid se...