SR MANAGER LOCAL & STORE MARKETING STRATEGY

Overview

Position Summary

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Sally Beauty is on a transformational growth journey, and our stores remain one of the most powerful expressions of our brand, expertise, and customer experience. The Senior Manager of Local Marketing & Sally Ignited Store Marketing Strategy will play a critical role in bringing our future growth opportunities to life across new stores, relocations, remodels, Sally Ignited formats, and priority local market activations.

Reporting directly to the Chief Marketing Officer, this role will lead the strategy, planning, and execution of local marketing programs designed to drive traffic, accelerate new customer acquisition, support store openings, and strengthen Sally Beauty’s position as the destination for hair color, care, and beauty expertise.

This is a highly cross-functional role that will partner closely with Store Operations, Real Estate, Construction, Visual Merchandising, CRM, Media, Creative, Merchandising, and Field Leadership to ensure our store marketing approach is strategic, consistent, measurable, and built for scale.

Responsibilities

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### Local Marketing Strategy

• Develop and lead the local marketing strategy for new stores, relocations, remodels, Sally Ignited stores, and priority growth markets.
• Build scalable marketing playbooks that support different store scenarios, including grand openings, dual-operation periods, market transitions, competitive response, and high-potential trade areas.
• Partner with Real Estate and Store Operations to understand market dynamics, customer opportunity, competitive landscape, and timing to inform marketing investment and activation plans.
• Identify opportunities to drive incremental traffic, awareness, and customer acquisition at the local level through CRM, paid media, signage, community engagement, local partnerships, influencer support, and in-store activation.

### Sally Ingited Store Marketing

* Serve as...