Social Media Manager I, Integrated Marketing, US&C

About the Role

We're looking for a passionate Social Media marketing manager to lead and scale our influencer marketing program across Uber and Uber Eats. In this role, you will manage influencer creative and media agencies to deliver world-class influencer campaigns that are culturally relevant, platform-native, measurable, and built to drive both brand impact and business growth for Uber. You will manage creative, influencer, talent, media, and measurement partners to deliver world-class influencer campaigns across paid, organic, earned, and creator-led channels. This role requires deep expertise in creator strategy, influencer identification, talent partnerships, content development, paid amplification, platform trends, and campaign measurement. You will report directly to the Head of Integrated Marketing and will work collaboratively with cross-functional partners across the organization, including Comms, Global Social, Media, Data Science, Performance Marketing and more. The ideal candidate is ambitious, results-oriented, has a pulse on the social landscape, has pioneered innovation and lead in strategy and execution (both campaign and evergreen) in influencer marketing for a global brand.

What the Candidate Will Do

* Influencer Strategy & Campaign Execution: Lead influencer marketing strategy across Uber and Uber Eats campaigns, including creator briefs, talent strategy, platform approach, content formats, paid amplification plans, and measurement frameworks. Ensure influencer work is native to each platform, culturally relevant, brand-safe, and aligned with broader integrated marketing objectives. * Creative Management: Work directly with agencies and internal teams to oversee influencer identification, vetting, outreach, contracting, onboarding, content review, approvals, posting logistics, and performance recap processes. Build a roster of creators across tiers, communities, verticals, and platforms who can authentica...