Sr. Copywriter

Description

We're building the 2026 creative engine at Brunner—and we need a Senior Copywriter who wants in.

You've got 5+ years of agency mileage, big-brand experience, and a book that proves you know the difference between “content” and culture. You think in platforms, not posts. You're socially fluent, AI-native, and culturally wired—you understand how culture actually moves, who's driving it, and how to make work that earns a place in it.

You're hungry. You hate coasting. You see constraints as invitations to do something smarter. If this scares you a little and excites you a lot, you're exactly where you belong.

WHAT YOU'LL DO

Create Work That Gets Talked About

• Concept and write social-first, culture-tuned ideas that can live everywhere: TikTok, Reels, Shorts, YouTube, OOH, digital, broadcast, experiential, .com.
• Build platform-native concepts born on the channel—not resized for it.
• Turn briefs, insights, and data into sharp creative platforms that drive both buzz and business.
• Ground ideas in real cultural insight. Know who's setting the pace, who the audience is, and why it matters to them—not just what they look like.

Work AI-Native, Not AI-Curious

• Write intelligent prompts across LLMs, generative image, and video models—not just to produce output, but to direct, refine, and push toward a creative vision. Prompting is craft.
• Use AI as a core part of your daily workflow: concepting, versioning, testing, polishing.
• Help push AI workflows forward across the department—better prompts, smarter processes, higher craft.
• Treat AI as the turbo, not the driver. Your taste and instincts still lead.

Move at Newsroom Speed

• Jump on briefs, trends, and cultural moments with ideas that feel right now, not six weeks ago.
• Take work from “here's the brief” to “check this out” faster than most teams schedule a kickoff.
• Handle multiple projects at once without dropping the craft.

Lead, Mentor & Collab

* Sit in th...