Traditional Media Buyer & Negotiator

Description

The Traditional Media Buyer & Negotiator is responsible for the strategic planning, negotiation, placement, and stewardship of traditional media investments including broadcast television, cable, radio, out-of-home (OOH), local sponsorships, and select experiential media opportunities. This role serves as the agency's primary expert in traditional media channels, ensuring clients achieve maximum reach, frequency, and brand impact while securing the most favorable rates, value-added opportunities, and premium inventory.

The ideal candidate combines strong media buying expertise with exceptional negotiation skills, deep market knowledge, vendor relationship management, and an understanding of how traditional media integrates with modern digital and programmatic campaigns.

Primary Responsibilities

Media Strategy & Planning

• Develop traditional media recommendations aligned with client business objectives and campaign goals.
• Build market-specific media plans across television, cable, radio, OOH, sponsorships, and other traditional channels.
• Evaluate audience delivery, reach, frequency, ratings, CPP, CPM, and cost efficiencies.
• Identify optimal media environments to maximize awareness, consideration, and visitation.
• Collaborate with digital, analytics, account service, and strategy teams to create integrated media solutions.

Media Negotiation & Buying

* Negotiate rates, inventory, and value-added opportunities with television stations, cable providers, radio groups, OOH operators, and sponsorship partners. * Secure premium placements including: + News programming + Live sports + High-profile local events + Prime-time programming + High-traffic OOH locations * Leverage market relationships to obtain favorable pricing and enhanced added-value packages. * Evaluate proposals and make recommendations based on efficiency, audience quality, and strategic fit.

Vendor Relationship Management

* Develop and mainta...