B2C Growth Marketing Manager

Position objective

Impellam Group is reimagining how professionals experience flexible work, and marketing is at the center of how we build, grow, and retain our talent community. As Growth Marketer in North America, you will own the full-funnel acquisition and activation engine that attracts candidates to our platform and turns registrations into active, engaged talent.

This is a hands-on, high-autonomy role. You’ll build and execute campaigns across lifecycle, conversion, and activation channels, partner closely with the paid channels owner to align on audience, timing, and messaging across paid and organic touchpoints, work closely with Product to improve in-platform conversion, and use data to make fast decisions about what’s working and what isn’t. AI tools are a core part of how you’ll work, not an add-on.

This is an individual-contributor, hands-on role rather than an agency-management position. You’ll be building, testing, and iterating in real time across multiple job categories and verticals.

This is a full-time, remote role based in the US, with East Coast candidates preferred.

Key responsibilities

Lifecycle Marketing & Email

• Build and run segmented nurture flows and re-engagement sequences in our marketing automation platform that move candidates from registered to actively engaged.
• Design lifecycle programs that blend automation with well-timed human touchpoints to drive trust and conversion.
• Own email acquisition programs end-to-end: list strategy, segmentation, copy, and performance reporting.
• Coordinate with the paid channels owner to align lifecycle and email timing, audience targeting, and messaging with paid and programmatic campaigns.

Conversion & Landing Pages

• Own candidate-facing acquisition pages: writing copy, configuring tracking, and running conversion tests.
• Evaluate channel-native options (such as LinkedIn lead gen forms) to reduce friction in the registration flow.

**Plat...