Social Media Coordinator

Overview

We are seeking a dynamic and innovative Social Media Coordinator to elevate our brand presence across digital platforms. This energetic role requires a passionate individual who thrives in a fast-paced environment, eager to craft compelling content, engage audiences, and analyze social media trends. As a vital part of our marketing team, you will drive brand awareness, foster community relationships, and implement creative strategies to boost our online visibility. If you’re motivated by digital storytelling and possess a keen eye for design and analytics, this opportunity is perfect for you!

The Social Media Coordinator is responsible for managing and growing Pulchrum's social media presence across multiple platforms. This role supports brand awareness, customer engagement, consistent posting, and marketing initiatives through creative content, community management, and performance analysis; all toward the higher end of promoting the Beauty of God. The coordinator will work closely with marketing and creative teams to ensure consistent brand messaging and a strong online presence.

Responsibilities

• Develop and execute engaging social media campaigns across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand reach and engagement.
• Create high-quality content including graphics, videos, photography, and written posts using Adobe Creative Suite tools like Photoshop and Illustrator.
• Manage social media scheduling and posting using tools like Hootsuite or Buffer to ensure consistent brand messaging.
• Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitor activities.
• Optimize content for SEO by incorporating relevant keywords and hashtags to improve discoverability.
• Analyze web and social media analytics using Google Analytics and platform-specific insights to measure campaign performance and inform future strategies.
• Collaborate with public relations teams to manage brand reputation and coordinate outreach efforts through social media channels.
• Oversee paid advertising campaigns on Instagram Advertising to target specific demographics effectively.
• Engage with followers by responding promptly to comments, messages, and inquiries to foster community relationships.
• Maintain brand consistency across all digital content while ensuring proofreading accuracy for all posts.
• Creatively Brainstorm so that our posts aren’t simply ‘content’
• Develop our Social Media with the same intentionality as a Museum Art Curator
• Maintain consistent brand voice and visual identity
• Monitor engagement, comments, messages, and community interactions
• Track analytics and prepare performance reports
• Research trends, similar brands to partner and collab with, and audience behavior
• Work with our Head Artist, Marin, on using her artwork and brand identity
• Collaborate with our Marketing Director, Marketing Producer and other production teams
• Support influencer partnerships and paid social campaigns
• Assist with short-form content creation

Experience

• Proven experience in social media management or digital marketing roles with a strong portfolio of successful campaigns.
• Proficiency in software such as Canva, Adobe Creative Suite, CapCut is essential.
• Hands-on experience with social media management tools like Hootsuite or Buffer
• Knowledge of SEO best practices, keyword research, web analytics (Google Analytics), and social listening tools is highly desirable.
• Familiarity with Instagram Advertising and other digital marketing platforms to execute targeted ad campaigns effectively.
• Strong understanding of branding principles, public relations strategies, and relationship management within digital spaces.
• Ability to produce compelling content through photography or video editing skills using tools like Adobe Premiere or similar software is a plus.
• Excellent proofreading skills combined with a keen eye for detail to ensure all content aligns with brand voice and standards. Join us as a Social Media Coordinator where your creativity fuels our growth! Bring your passion for digital storytelling, strategic thinking, and technical expertise to make an impactful difference in our online presence!

Pay: $16.90 - $17.00 per hour

Benefits

• Employee assistance program
• Employee discount
• Flexible schedule
• Professional development assistance

Application Question(s)

* Please attach a link to your portfolio or past accounts you have worked on.

Education

* High school or equivalent (Preferred)

Experience

* Social media management: 1 year (Preferred)

Work Location: Remote