Social Media and Marketing Manager

Summary

Rocky's is a new sports bar opening in Williamsburg, Brooklyn. Big screens, great drinks, a tight food program, and a sharp visual identity. We're looking for a freelance social media manager who can own our online presence end-to-end: PR outreach, content creation, and day-to-day posting.

What you'll do

• Build and run our content calendar across Instagram and TikTok — game-day posts, event promos, behind-the-scenes, food/drink features, and culture content
• Shoot and edit short-form video and photo content on-site (we'll need someone who can come to the bar regularly, or coordinate with a shooter)
• Write copy that matches our voice — confident, a little playful, never corny
• Pitch and place us in NYC food/drink/nightlife press (Eater NY, Infatuation, Time Out, Resy, Thrillist, neighborhood blogs, etc.)
• Coordinate with influencers, neighborhood creators, and partner brands (we're already in conversation with a few sponsors)
• Track what's working — engagement, follower growth, foot traffic from posts — and adjust

You should have

• 2+ years managing social for a hospitality, F&B, or lifestyle brand (sports bars, restaurants, cocktail bars, or similar a big plus)
• A portfolio of short-form video and photo content you've personally produced or directed
• Existing relationships with NYC press and/or a track record of placing coverage
• Sharp design eye — you respect a brand system instead of slapping logos on stock templates
• Comfortable working independently and making judgment calls

Bonus

• Williamsburg / North Brooklyn local
• Live sports knowledge (NFL, NBA, UFC, soccer especially) — you should know what's worth posting about
• Past work with bars during opening / pre-launch phase

Logistics

Start date: ASAP Commitment: Project-based for the opening push Rate: $1500/mo Location: Hybrid — some on-site content capture in Williamsburg required, the rest remote

To apply

Send: (1) a short note on why...