Senior Social Media & AI Content Strategist (Luxury Brands)

ABOUT BOWTIE MEDIA

Bowtie Media is a boutique digital marketing agency specializing in premium, luxury and design-driven brands. We partner with companies that value exceptional creative, measurable results, and strategic marketing across organic social, paid media, AI-powered content creation, and analytics.

Our clients include luxury home, hospitality, wellness and premium consumer brands. We’re looking for someone who enjoys combining creativity, technology and performance marketing in a fast-paced agency environment.

THE ROLE

This position is approximately

• 60% Organic Social Strategy & Content Creation
• 40% Paid Media & Performance Marketing

You’ll work directly with agency leadership to manage luxury brands across Meta, Instagram, Facebook, LinkedIn, TikTok, Pinterest and YouTube while helping modernize our creative workflow through AI tools and automation. *This role is primarily remote, but occasional travel to client locations in San Francisco, New York, and other markets may be available for content capture and creative collaboration.*

RESPONSIBILITIES

Organic Social & Content

• Create monthly content calendars
• Repurpose existing photography and video into engaging social content
• Develop Reels, Stories, Shorts and carousel concepts
• Write platform-specific copy
• Design graphics using Canva and Adobe Creative Suite
• Stay ahead of social trends and recommend new ideas
• Assist with content planning for photo and video shoots
• Capture high-quality photo and video content during occasional on-site visits with clients in San Francisco, New York, or other key markets
• Direct simple lifestyle and behind-the-scenes content while maintaining a luxury brand aesthetic
• Identify opportunities to create engaging content from existing client environments without requiring a full production crew

AI Content Creation

• Use AI platforms to accelerate content production while maintaining premium brand quality
• Experience with tools such as...