Marketing manager for financial website

Job Overview We are seeking an energetic and results-driven Marketing Manager to lead the digital marketing strategies for our financial website. In this dynamic role, you will craft compelling campaigns, optimize online presence, and leverage cutting-edge tools to attract and engage our target audience. Your expertise will drive brand awareness, increase website traffic, and enhance user engagement through innovative marketing initiatives. If you are passionate about financial services and digital marketing, this is the perfect opportunity to make a significant impact!

Duties

• Develop and execute comprehensive digital marketing campaigns across multiple channels including SEM (Search Engine Marketing), social media advertising campaigns, email marketing, and paid search marketing to boost website visibility and user engagement.
• Manage affiliate connections with impact.com and commission junction.
• Utilize SEO tools and keyword research techniques to optimize website content, improve search engine rankings, and increase organic traffic.
• Manage content creation efforts, including copywriting, graphic design using Adobe Creative Suite, and content management system updates on platforms like WordPress.
• Implement conversion optimization strategies by analyzing user behavior with Google Analytics, web analytics reporting, and A/B testing to maximize lead generation and sales conversions.
• Oversee website management tasks such as HTML, CSS, JavaScript adjustments, and website performance monitoring using Google Tag Manager and other technical proficiency tools.
• Coordinate social media management efforts across platforms like Facebook Advertising and other social media advertising campaigns to expand reach and foster community engagement.
• Track campaign performance through analytics tools, prepare detailed reports on web analytics reporting, and adjust strategies accordingly to meet key performance indicators (KPIs).

Qualifications

* Proven experience...