Marketing Assistant

Job Overview

We are seeking a dynamic and proactive Marketing Assistant to join our vibrant marketing team. In this role, you will play a key part in executing digital marketing strategies, supporting content creation, and enhancing our online presence. Your enthusiasm and technical proficiency will help drive brand awareness, engagement, and lead generation across multiple channels. This paid position offers an exciting opportunity to develop your skills in a fast-paced environment while contributing to impactful marketing campaigns.

Duties

• Assist in the development and implementation of digital marketing campaigns, including SEM (Search Engine Marketing), paid search marketing, and social media advertising campaigns.
• Manage and optimize content across websites using WordPress and content management systems, ensuring accuracy and engagement.
• Conduct keyword research and utilize SEO tools to improve organic search rankings and website visibility.
• Support the setup and management of marketing automation tools, email marketing campaigns, and web analytics reporting using Google Analytics and Google Tag Manager.
• Create compelling content for social media platforms such as Facebook, Instagram, LinkedIn, and Twitter, including copywriting and graphic design using Adobe Creative Suite tools like Photoshop.
• Monitor campaign performance metrics, analyze data trends, and prepare performance reports to inform future strategies.
• Collaborate with cross-functional teams to ensure consistent brand messaging across all digital channels.

Skills

• Strong technical proficiency with SEO tools, Google Ads (AdWords), Google Analytics, Google Tag Manager, and web analytics reporting.
• Experience with website management platforms such as WordPress and content management systems.
• Knowledge of HTML, CSS, JavaScript, SQL for website optimization and performance marketing initiatives.
• Proficiency in Adobe Photoshop, Adobe Creative Suite (including graphic...