Critical Path Advisors
Social Media and Community Manager
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Job Description
Social Media and Community Manager
About Our Client
We’re a luxury skincare brand, devoted to targeted skincare solutions that address how skin cells age and how best to protect and revitalize the complexion and skin microbiome. Our products are sold direct to consumer via our brand website, Amazon, and at specialty retailers and spas, globally.
About the Role
We're looking for a Social & Community Manager to join our Marketing team and help build, engage, and nurture the communities that have formed around our brand. Reporting to management, you'll be voice of our social presence, creating meaningful content and a natural relationship builder who thrives in fast-paced environments with a genuine passion for social media and connecting with people.
This pivotal role is perfect for someone who is eager to join an established, but small luxury skincare brand, helping to envision new and creative ways to engage, educate and inspire people about our unique products, and approach to healthy skin.
What You'll Do
- Content Creation and Social Media Support: Stay plugged into emerging trends and adapt / develop content quickly to capitalize on new opportunities
- Experience managing creators and partnerships, identifying and cultivating a selective community of creators (including dermatologists, aestheticians, and luxury lifestyle voices).
- Manage the creation & posting of engaging, on-brand content across platforms including Instagram, TikTok, and Facebook, writing compelling captions and copy that reflect brand voice and drive engagement
- Build 30–60-day content calendars aligned to product launches, skincare seasons, holidays, and cultural moments relevant to a luxury skincare audience; Use content scheduling and management tools such as Later, Sprout Social, or similar platforms. Collaborate cross-functionally with creative, marketing, and product teams to align social content with broader campaign initiatives.
- Shoot and edit short-fo...
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