Performance Marketing Manager

ABOUT OUR CLIENT

Our client is an international nonprofit organization dedicated to the fight against blood cancer and blood disorders by creating awareness, recruiting stem cell donors to provide a second chance at life, raising funds to match donor registrations costs, and supporting the improvement of blood cancer therapies by our own research.

POSITION SUMMARY

The Performance Marketing Manager will lead the execution and optimization of paid media campaigns across digital channels to support our Client's US’s donor acquisition, engagement, and growth goals. This role is responsible for managing data-driven campaigns in platforms such as Google Ads, Meta, and TikTok, with a strong focus on testing, performance analysis, and continuous improvement.

Working closely with the Content Marketing Manager and broader marketing team, this position will help ensure paid media efforts are aligned with campaign strategy, audience needs, and organizational priorities. The ideal candidate is analytical, detail-oriented, and motivated by mission-driven work that helps save lives.

This role is ideal for someone who understands the beauty and lifestyle consumer, stays current on industry trends, and enjoys working with brands that create engaging consumer experiences.

Industry Experience

We especially encourage candidates with experience in the beauty, skincare, cosmetics, luxury, lifestyle, consumer products , or influencer/creator industries to apply.

RESPONSIBILITES

Responsibilities will include, but are not limited to

• Plan, launch, manage, and optimize SEM campaigns and paid media across Google Ads, Meta, TikTok, and other relevant digital platforms.
• Develop campaign structures, audience strategies, bidding approaches, and creative testing plans to improve performance.
• Monitor campaign KPIs including cost per acquisition, conversion rates, click-through rates, impression share, and return on ad spend where applicable.
• Analyze campaign...