Westinghouse Electric Company, LLC

Senior Product Marketing Specialist, ICS

Cranberry Township, PA, US$103,200-$129,000Posted 9 days ago

Job Description

Are you interested in being part of an innovative team that supports Westinghouse’s mission to provide clean energy solutions? At Westinghouse, we recognize that our employees are our most valuable asset and we seek to identify, attract and recruit the most qualified talent while recognizing and encouraging the value of diversity in the global workplace.

About the role

As a Senior Product Marketing Specialist, ICS you will be responsible for facilitating, developing, and coordinating Instrumentation & Control (I&C) digital marketing content. You will serve as the central content and execution interface for the I&C organization—ensuring, accurate, and high‑quality inputs that align with established brand strategies, messaging frameworks, and communication standards. You will report to the Interim Senior Director, Strategic Marketing and work remote. 100% Remote role.

Key Responsibilities: * Lead development and coordination of I&C marketing content and technical inputs, including brochures, flysheets, presentations, and digital assets. * Facilitate and govern I&C digital content planning and cadence, ensuring agreement on product priorities, brand standards, and target audiences across regions. * Ensure materials are aligned with product strategies and target audiences, and are consistent with established brand themes and messaging. * Maintain a structured update cadence for technical content based on product roadmap, customer needs, and market positioning. * Partner with Marketing and Corporate Communications teams to support publication of external media and communications. * Oversee effectiveness of digital media projects using qualitative and quantitative inputs to support continuous improvement. * Communicate technical value proposition for product offerings within the ICS product portfolio. * Support assessments of market trends, customer needs, and competitive positioning to inform messaging, positioning, and messaging strategies to support pr...

Apply for this role

Keep looking

Similar Remote Marketing Jobs