Senior Marketing Manager

Location

Birmingham, AL

Position Status

Full Time

Position Summary

Serves as the primary strategic and operational leader responsible for translating Lifeline’s marketing vision into integrated campaigns, measurable growth initiatives, and high-impact communications efforts. Working under the direction of the Senior Director, this position leads the planning, execution, optimization, and evaluation of marketing initiatives that advance Lifeline’s mission, strengthen brand awareness, generate qualified leads, increase engagement, and support organizational growth.

This role bridges strategy and execution by managing campaigns across digital, print, web, email, social media, events, and fundraising channels while coordinating cross-functional efforts throughout the organization. They ensure that all marketing activities align with Lifeline’s brand standards, organizational priorities, and advancement objectives while utilizing data and analytics to drive continuous improvement.

#### Primary Duties:

• To be a minister of the gospel of Jesus Christ to co-workers, clients and ministry partners
• Actively participates on the team in a manner aligned with scripture including, but not limited to, praying for and with other team members, sharing scripture in daily activities and leadership, modeling the character of Jesus Christ in interactions with team and any external clients, partners, vendors, etc.
• Disciples ministry partners and clients.
• Aligns team dynamics, internal & external processes, and final product of team’s work with Biblical principles and with Lifeline’s Core Values

*Strategic Marketing Leadership*

• Lead the development and execution of comprehensive marketing strategies that support organizational goals and advancement priorities.
• Translate department vision and annual objectives into actionable marketing plans and campaign roadmaps.
• Partner with the Senior Director of Marketing & Communications to identi...