Senior Marketing Manager - DOOH

Marketing Manager

Location: New York Job Type: Full-time

Company Overview

We are a fast-growing digital media company operating in the DOOH and digital marketing space. We work with local businesses, agencies, and national brands, delivering innovative advertising solutions including LED billboards, urban panels, 3D screens LED trucks and digital screens. Additianlaly we scale prepretery software internationalltAs we scale, we are looking for a strategic and hands-on Head of Marketing to lead brand growth, customer retention, and industry positioning.

Role Overview

The Marketing Manager will own the company’s marketing strategy and execution across brand, digital channels, customer retention, PR, and industry presence.

This role requires both strategic thinking (1–3 year growth direction) and operational execution (content, campaigns, events, communications).

The ideal candidate is analytical, business-oriented, and capable of building structured processes with clear KPIs.

Key Responsibilities

1. Marketing Strategy & Planning

• Conduct full analysis of current marketing processes and performance
• Build a 3–6 month marketing roadmap with defined KPIs and timelines
• Develop 1–3 year marketing growth strategy
• Define priority initiatives for 1–3–6 month execution cycles
• Create and manage structured project lists and reporting systems

2. Brand Positioning & Industry Presence

• Represent the company in virtual negotiations, strategic partnerships, and high-level online meetings, positioning the brand and value proposition effectively
• Identify and select key industry events for participation or sponsorship
• Lead industry PR initiatives (media publications, interviews, innovation features)
• Strengthen online brand positioning and visibility (Google presence, industry publications)

3. Customer Marketing & Loyalty

• Analyze current customer base (volume, tenure, journey, segmentation)
• Conduct customer surveys and NPS anal...