Senior Marketing Analyst

About Homeaglow

Homeaglow is a fast-growing marketplace connecting homeowners with top-rated cleaning professionals. We are fully remote, lean, and direct-response obsessed. Paid acquisition is the engine behind our growth, and we are assembling the team to take it much further.

Key Responsibilities

Measurement & Attribution

• Own and continuously improve Homeaglow’s marketing measurement infrastructure, including multi-touch attribution models, media mix modeling (MMM), and incrementality studies.
• Ensure that every significant spend decision is backed by a clear understanding of true channel contribution — not just what the platforms report.
• Maintain and improve data sharing and tracking integrations with ad platforms and third-party tools, and build monitoring to catch signal degradation before it affects decisions.

Reporting & Visibility

• Create and maintain reporting of marketing KPIs, including full-funnel conversion analysis, CAC trends, and channel-level performance.
• Build dashboards and tools that give channel managers and leadership clear, timely visibility into what’s working and what isn’t.
• Synthesize complex data into concise, actionable summaries — you are not just a data provider, you are an interpreter.

Experimentation

• Design and run incrementality tests, geo lift studies, and holdout experiments that give us ground truth on channel performance beyond what last-click attribution can tell us.
• Partner with performance and lifecycle marketers to increase the volume and rigor of experiments they run, including building self-service tools that reduce the analyst bottleneck.
• Document experiment designs, results, and learnings clearly so insights compound across the team over time.

Growth Targeting & Finance Partnership

• Partner with the Performance Marketing Lead to set growth targets, including quantifying supply and demand at a market level.
• Work with Finance to translate marketi...