Senior Director of Insights and Analytics (Marketing)

85771BR

Marketing-Strategic Planning

Job Posting Description

Position Summary: Director of Insights & Analytics (hybrid)

Key Responsibilities: 1.Strategic Leadership

* Lead the vision, strategy, and evolution of the Insights & Analytics function in support of

enterprise marketing and growth objectives.

* Serve as the senior strategic advisor on consumer, patient/family, and referring physician

insights, analytics, segmentation, brand measurement, competitive intelligence, and campaign effectiveness.

* Develop and operationalize a multi-year roadmap for research, measurement,

dashboarding, and advanced analytics capabilities.

* Partner with executive, marketing, digital, strategy, service line, foundation, CRM, and

data leaders to ensure insights and analytics are aligned to organizational priorities.

* Build a culture of evidence-based decision-making across the department and broader enterprise.

2. Consumer and Physician Insights / Research

* Lead the enterprise consumer and referring physician insights agenda to deepen

understanding of audience needs, preferences, perceptions, behaviors, motivations, and barriers.

* Design and oversee qualitative and quantitative research across a wide range of business

needs, including:

• Audience and market understanding
• Referring physician attitudes, preferences, and referral drivers
• Consumer/patient-family decision-making
• Brand and message testing
• Customer journey mapping
• Service line/foundation-specific research
• Competitive and market landscape assessments
• Marketing campaign impact studies
• Establish research standards, methodologies, vendor management practices, and insight

dissemination processes.

* Translate research findings into strategic recommendations for marketing, messaging,

access, experience, growth, and relationship-building initiatives.

3. Brand Health Tracking and Competitive Intelligence

* Develop and lead an...