Director, Omnichannel Digital Marketing

Reporting to the Senior Director, Digital Marketing, this role will be responsible for omnichannel campaign planning, operations and optimization, predominantly focused on Kiniksa’s first commercial product, ARCALYST® (rilonacept), as well as select corporate initiatives.

The successful candidate will leverage their deep understanding of digital marketing, media, analytics, and operations to increase the impact of customer engagement for HCPs and patients. This ideal candidate will work in close partnership with brand marketers, commercial operations, IT, and other cross-functional teams to drive meaningful results. They will possess a ‘roll up your sleeves, get things done’ mindset and recognize the opportunity for growth within a young and growing company, coming in laser-focused on in-role execution to capitalize on that opportunity.

Our office-based employees work on an onsite schedule of four days onsite (Monday - Thursday) and one day remote in Lexington, MA. While we prioritize in-person teamwork, remote options will be considered for highly qualified individuals who can maintain strong engagement and collaboration in a virtual environment.

Responsibilities (

*including, but not limited to*):

Strategy & Planning

:

• Plan development of campaign journeys for target segments in partnership with brand marketing, defining all data and capability requirements and ensuring execution feasibility.
• Leverage in-depth understanding of customer behaviors, needs, and preferences to inform and refine engagement plan, including audience development, targeting, channel selection and campaign orchestration.
• Support strategic initiatives such as persona development, segmentation, and patient services strategies to enable personalized engagement at scale.

Execution & Enablement

:

* Define, document, and implement operational best practices for tactic development through owned channels (e.g. web, email), cross-channel campaign management,...