Senior Digital Marketing Manager

Senior Digital Marketing Manager (Full-Funnel Growth)

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Remote (U.S.) | Occasional Travel to Dallas, TX

Drive Growth. Own the Funnel. Scale Customer Acquisition.

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We're seeking a Senior Digital Marketing Manager to lead and scale customer acquisition, conversion, and retention across a rapidly growing consumer subscription business.

This is not a traditional digital marketing role focused on a single channel. You'll own the entire growth engine-from paid social and lifecycle marketing to audience strategy, attribution, and performance optimization.

If you're a data-driven growth marketer who thrives at the intersection of analytics, creative strategy, and customer acquisition, we'd love to hear from you.

What You'll Own

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### Full-Funnel Growth Strategy

• Develop and execute acquisition, conversion, and retention strategies across the customer lifecycle
• Identify and scale new growth opportunities across paid, owned, and partner channels
• Drive measurable improvements in customer acquisition and revenue growth

### Paid SocialCustomer Acquisition

• Lead performance across Meta, Instagram, YouTube, and emerging paid social platforms
• Scale acquisition campaigns while improving conversion efficiency and ROI
• Partner with creative teams to develop high-performing ad concepts and messaging

### First-Party DataMarketing Automation

• Leverage first-party customer data to improve targeting, segmentation, and campaign performance
• Build and activate audience segments using HubSpot Marketing Hub or similar platforms
• Develop lifecycle marketing programs that increase engagement, conversion, and retention

### AffiliatePartnership Marketing

• Manage and expand affiliate, referral, and partnership channels
• Evaluate channel performance and optimize for profitable growth

### **M...