Regional Marketing Manager - West Coast Area

Reports To

Director of Community Marketing

Location

This remote role offers flexibility for candidates residing in the West Coast, ideally Northern California.

Position Summary

The Regional Marketing Manager will be responsible for executing strategic marketing initiatives determined by the COO/VP of Marketing and Public Relations across a portfolio of 20 to 35 communities across multiple markets within a defined region. This role is designed for a highly motivated individual with a proven track record in multifamily marketing, overseeing the implementation of comprehensive marketing campaigns, brand development, and resident engagement strategies. The ideal candidate will collaborate closely with the Regional Vice President, property management teams, corporate marketing, and external vendors to ensure that marketing efforts drive leasing performance, increase occupancy, and enhance brand presence for a company managing 30,000+ units. The Regional Marketing Manager will be supported by a corporate marketing team for tasks related to implementations and help desk tickets.

Key Responsibilities

• Regional Strategy Development: Develop and manage the overall marketing strategy for a portfolio of communities within the assigned region, ensuring alignment with corporate goals and market-specific needs.
• Brand Management: Oversee the implementation and consistency of the brand’s identity across all marketing channels, ensuring that all communities in the region reflect the company’s brand standards.
• Digital Marketing: Manage and optimize regional digital marketing efforts, including SEO, SEM, social media, email marketing, and website performance, to increase online visibility and lead generation.
• Leasing Support: Collaborate with on-site teams to create and execute property-level marketing plans tailored to each community’s unique characteristics and target demographics.
• Market Research and Analysis: Conduct regular market resear...