Product Marketing and Commercialization Manager

ABOUT ADAMAX

Adamax is a dynamic, fast-growing consumer products company selling across major retail, ecommerce, and marketplace channels including Amazon, Home Depot, and other national retailers. We develop and market products across home improvement, hardware, lighting, safety, household, and automotive categories. Our portfolio spans both B2C and B2B channels, creating opportunities to build brands through product marketing, retail activation, ecommerce growth, and omnichannel commercialization To support our growth, we are building a more integrated commercialization engine that connects product strategy, marketing, creative, retail execution, and performance optimization into one scalable operating system. We are looking for our first Product Marketing & Commercialization Manager to lead product marketing, commercialization, launch management, and retail activation across our portfolio of consumer products and challenger brands.

THE OPPORTUNITY

The Product Marketing & Commercialization Manager serves as the central leader for product launches, go-to-market strategy, commercialization planning, retail marketing execution, and cross functional program management. This role helps Adamax bring products to market faster, improve launch readiness, optimize channel performance, and scale growth across Amazon, Home Depot, DTC, and emerging commerce channels. You will be the connector working cross-functionally with Product, Creative, Ecommerce, Retail Ops, Ads/Analytics, and Leadership teams to drive commercialization from product brief through launch, reporting, optimization, and refresh cycles. This role is for someone who can't decide if they're more analytical or creative, and doesn't want to. You use data to set direction and creative work to execute it. You are equally at home in a performance dashboard and a campaign brief, and you know how to turn one into the other.

WHAT YOU WILL DO

**Product Launch, GTM & Commercialization Managem...