Operations Specialist - Virtual Marketing Programs

About the role

Gartner research and insights help business leaders make more effective decisions every day. Our Corporate Marketing team strives to understand the needs of the customers and communities we serve and design the most effective programs to profitably meet those needs. This team accelerates sales activity by attracting, engaging and converting leaders and their teams through the delivery of compelling Gartner insights and experiences throughout the buyer journey.

The Operations Specialist - Virtual Marketing Programs role is responsible for the strategy, logistics and execution of virtual sessions for Gartner prospects. These virtual programs have become pivotal to the organization during this period of disruption as virtual experiences is what now unites professionals. Our virtual sessions target prospects across the marketing funnel with the goal of converting those prospects to clients. The ideal candidate is process and detail-oriented, highly collaborative, works well independently, is agile, can work in a fast-paced environment, comfortable analyzing data and has a passion for optimizing experiences. This role will report to the Manager, Marketing who is responsible for the operations and optimization of virtual programs.

What you will do

• Join Gartner’s leading analysts and advisors to host public live virtual sessions that showcase their research and insights to thousands of professionals.
• Execute and host live virtual sessions, including reading from a script, introducing the presenter, providing audience instructions, covering promotional announcements and operating the 3rd party webinar platform.
• Post content on our webinar platform and gartner.com.
• Collaborate with the Marketing Program Manager to analyze program data and identify program benchmarks and bright spots.
• Collaborate with the Marketing Program Manager to find areas of optimization within program operations and/or promotional channels including email and s...