Digital Marketing & Analytics Lead

Required Qualifications

• Bachelor’s degree in Marketing, Business Analytics, Communications, Digital Media, Information Systems, or a related field.
• Four (4) years of professional experience in digital marketing, marketing analytics, marketing automation, paid media, or a related field. Experience managing paid digital advertising campaigns across search, social, display, or related platforms.
• Experience developing and executing email marketing campaigns and marketing automation workflows.
• Experience building dashboards, reports, and performance measurement frameworks using multiple data sources.

Preferred Qualifications

• Experience working in higher education, enrollment marketing, advancement communications, or a research-intensive organization.
• Experience managing enterprise marketing automation platforms such as Salesforce Marketing Cloud, HubSpot, Eloqua, or similar systems.
• Experience implementing audience segmentation, lifecycle marketing, and CRM-based communication strategies.
• Google Analytics, Google Ads, Salesforce, HubSpot, or related professional certifications.
• Experience developing executive-level dashboards and marketing performance reports.
• Experience utilizing artificial intelligence and automation tools to support campaign optimization, audience targeting, and content testing.
• Familiarity with web content management systems and digital experience platforms.
• Experience managing multi-channel marketing campaigns with measurable conversion objectives.
• Strong analytical, problem-solving, and data interpretation skills.
• Excellent written, verbal, and interpersonal communication skills.

Priority consideration will be given to applications received by July 17th

About the Job

The Digital Marketing & Analytics Lead serves as the primary digital marketing strategist, analytics specialist, and marketing automation lead for the College of Science and Engineering (CSE). This position is responsible for developing and...