Dakota
Marketplace Operations & Growth Manager (Attorney Network)
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Job Description
We at Prime Attorneys are seeking a highly motivated and versatile Marketplace Operations & Growth Manager to support high-impact initiatives in the legal marketing and attorney referral space. Reporting directly to the CEO, this full-time remote role will drive results through vendor evaluation, day-to-day external operations oversight, attorney partner coordination, and special projects as the business grows. The ideal candidate is a self-starter with excellent judgment, strong organizational and communication skills, and a willingness to wear multiple hats in a fast-moving environment.
Responsibilities
- Project Oversight & Coordination: Assist in the overall coordination and tracking of multiple projects, ensuring timelines are met, resources are allocated effectively, and potential roadblocks are identified and addressed proactively.
- Lead Distribution Oversight: Monitor and help manage lead routing logic, coverage rules, escalations, and exception handling. Coordinate with the intake teammates to ensure leads are assigned correctly, handled quickly, and tracked end-to-end.
- Improve operational reliability: Identify gaps or breakdowns in day-to-day workflows and build lightweight systems (checklists, SOPs, and tracking) that prevent missed follow-ups, improve response times, and create a smoother experience for attorney partners.
- Oversee marketing performance reporting: Review weekly/monthly reporting from the marketing agency across Meta, Google, and landing pages; flag performance issues, trends, or testing opportunities, and ensure action items are clearly communicated and followed through.
- Lead vendor sourcing & rollout: Research and vet new lead generation vendors, evaluate proposals and pricing, run comparisons, and coordinate onboarding/rollout plans?ensuring vendor performance and lead quality meet Prime Attorneys? standards.
- Attorney network growth: Support outreach, follow-ups, onboarding, and ongoing partner communication to expand and retain our attorney network.
Qualifications
- High Ownership: Strong follow-through, comfortable operating in ambiguity, and able to prioritize without constant direction.
- Experience: 2?6 years of experience in operations, partner/client ops, marketplace ops, vendor management, or legal marketing operations.
- AI Tool Proficiency: Skilled at leveraging modern AI tools (e.g., ChatGPT, Claude, Perplexity, automation assistants) to accelerate research, streamline workflows, and consistently deliver 10� output and productivity.
- Social Media Savvy: Manage and execute light social media posting across relevant platforms to enhance visibility and engagement.
- Big plus: Experience in the legal lead gen / lawyer marketing ecosystem (e.g., FindLaw, Martindale-Avvo, Nolo Leads, LegalMatch, Unbundled Attorney, 4LegalLeads, LawLytics, or similar pay-per-lead / attorney matching / legal marketing platforms).
Required Qualifications
N/A
Preferred Qualifications
N/A
Education
N/A
Schedule
Full-Time
Compensation and Benefits
$55,000 - $70,000 (commensurate with experience and qualifications). Comprehensive benefits package includes Medical, Vision, Dental and 401k. Opportunity to earn quarterly performance bonuses.
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