Marketing Strategy Manager

Pritchard Industries is a dynamic and innovative provider of comprehensive facility services, dedicated to enhancing the operational efficiency of our client partners in the industries we serve. With services from facility maintenance and janitorial to landscaping and snow removal, we enable desired outcomes for our clients through consistent service and outstanding people.

Pritchard Industries is seeking a Marketing Strategy & Go-to-Market Manager to drive growth through strategic marketing planning, vertical-focused programs, and data-driven campaigns. This role combines product marketing and marketing strategy, with a strong emphasis on growth strategy, campaign execution, vertical marketing, and market intelligence. This position leads go-to-market strategies by industry, oversees campaigns across channels, and ensures programs translate into measurable pipeline and revenue impact.

Primary Focus

• Growth strategy
• Campaign development and execution
• Vertical marketing (Aviation, Education, Commercial, Industrial, Sports & Entertainment)
• Market intelligence and competitive insights

Key Responsibilities

Marketing Strategy & Planning

• Develop and manage the annual marketing plan aligned to growth objectives
• Create quarterly go-to-market (GTM) plans by vertical
• Define target segments and prioritize growth opportunities

Vertical & Go-to-Market Strategy

• Lead GTM strategy by vertical (Aviation, Education, Commercial, Industrial, Sports & Entertainment)
• Build vertical playbooks including messaging, positioning, and campaign approach
• Align marketing strategies with service capabilities and business priorities

Campaigns, Demand Generation & Social Media

• Plan and execute integrated multi-channel campaigns (digital, email, content, and social media)
• Own lead generation strategy to drive pipeline growth
• Manage social media strategy and execution, ensuring consisten...