Marketing Specialist, Americas - Bracco Diagnostics Inc.

Bracco Diagnostics Inc. is a subsidiary of Bracco Imaging which is part of the overall Bracco Group. The Company specializes in the clinical development, marketing and sales of diagnostic contrast imaging agents. Bracco Diagnostics Inc. primarily markets its products to hospitals throughout the United States. Bracco Diagnostics Inc. is committed to the discovery, development, manufacturing and marketing of imaging agents and solutions aimed at providing a better use and management in terms of diagnostic efficacy, patient safety and cost effectiveness.

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Help bring Bracco healthcare marketing solutions to life across the Americas. This is a hands-on opportunity for an early-career marketing professional to gain broad exposure across the Commercial Operations and Marketing team by executing defined marketing initiatives.

The Marketing Specialist, Americas role is an individual contributor that focuses on tactical, hands-on execution including content development, campaign support, digital activities, and brand consistency, operating within established processes, timelines, and brand guidelines. The role supports the Americas region, including the United States, Canada, and Latin America, and works closely with regional marketing and commercial teams.

Main Responsibilities, Activities, Duties and Tasks

Campaign and Content Execution

• Execute assigned components of Americas marketing campaigns, ensuring consistent messaging across customer-facing and corporate channels.
• Support external branding initiatives across the Americas by translating defined strategies into tactical execution across digital, content, and event-based channels.
• Coordinate with internal regional stakeholders to support campaign timelines, asset development, approvals, and deployment under general supervision.

Social Media and Web

* Support social media execution in coordination with global social media agency, including content scheduling, posting, and performa...