Marketing Manager

Role Summary

This is a full time role located in Hamilton, NJ for a Marketing Manager. The Marketing Manager at Mule Extracts plays a critical role in driving both brand equity and business growth across all current and future markets. This role helps shape Mule’s long-term and seasonal marketing strategy, and leads the day-to-day execution of marketing initiatives — from retail activations and digital campaigns to events and local media. Working across teams and markets, the Marketing Manager ensures every marketing initiative contributes to brand awareness, conversion, retention, and measurable ROI while maintaining the authenticity, creativity, and craft that define the Mule Extracts brand.

*Overall Responsibilities*

Marketing Strategy & Planning

• Support the Head of Brand, Marketing & Merchandising in developing Mule’s long-term and seasonal marketing strategies, ensuring all plans ladder up to business objectives for awareness, conversion, retention, and ROI.
• Translate strategy into clear, actionable marketing plans — defining deliverables, timelines, milestones, and ownership across teams.
• Build and manage the master marketing calendar, ensuring alignment across launches, promotions, campaigns, and events.
• Coordinate seasonal and annual planning sessions, aligning priorities and ensuring all cross-functional partners are informed and engaged.
• Manage the marketing budget — track spending, maintain accuracy, reconcile invoices, and monitor return on investment against each initiative.
• Evaluate opportunities, tools, and partnerships that can strengthen the brand and improve marketing effectiveness.

Consumer & Market Insight

• Gather and analyze consumer, category, and competitive data to inform marketing strategy, product launches, and promotional planning.
• Develop a deep understanding of Mule’s consumer segments — including their motivations, preferences, and behaviors — to guide messaging, channel mix, and engagement...