Marketing Operations Manager

### Description

As Marketing Operations Manager, you will empower Tithely's marketing team to reach more churches with greater effectiveness by building the operational foundation behind every campaign. Your work will ensure our systems, data, and processes enable smarter decisions, seamless collaboration, and measurable growth, helping more churches discover technology that strengthens their ministry and advances their mission.### Primary Responsibilities of the Role

• Define and lead campaign planning and prioritization, ensuring initiatives are properly scoped, sequenced, resourced, and aligned with business goals.
• Own the project management systems, workflows, templates, intake processes, and task configuration that enable efficient campaign execution with clear accountability.
• Implement and manage the team's marketing project management platform (Asana, ClickUp, or equivalent), driving consistent adoption and execution.
• Report project status, timelines, risks, and success metrics to marketing leadership.
• Evaluate, implement, and optimize the marketing technology stack, ensuring systems are integrated, scalable, and widely adopted.
• Own the health and integration of HubSpot, GA4, Google Tag Manager, Pendo, Aircall, and related platforms, partnering with Data and Engineering on tools such as Fivetran and Snowflake.
• Lead technical campaign implementation, including tracking, pixels, UTMs, event tagging, QA, and engineering requirements.
• Maintain HubSpot data quality through workflows, governance, and AI-powered enrichment tools like Clay, continually improving segmentation, personalization, and ICP alignment.
• Ensure GDPR, CCPA, and marketing data governance standards are consistently maintained.
• Design, build, and optimize email automation, nurture programs, lifecycle transitions, re-engagement campaigns, and triggered communications.
• Own email performance reporting and continuously improve deliverability, engagement, seg...