Marketing Coordinator

About Your After School

Your After School partners with schools and families across Connecticut and New York to deliver safe, engaging after-school enrichment programs where students explore their interests, discover new passions, and grow in confidence. When the school day ends, enrichment begins — and we're looking for a creative, organized marketer to help us tell that story.

About the Role

As our Marketing Coordinator, you'll own day-to-day marketing across social media, brand, events, and our website. You'll work hands-on with modern AI tools — including Canva and Bloom AI — to produce polished content quickly, keep our brand consistent everywhere families see it, and help drive enrollment and school partnerships. This is a great role for a self-starter who loves variety and wants real ownership.

What You'll Do

• Social media: Plan, create, and schedule content across Instagram, Facebook, and other channels; grow engagement with parents, schools, and community partners; monitor and respond to comments and messages
• Brand continuity: Maintain brand guidelines and ensure consistent voice, visuals, and messaging across every touchpoint — website, social, flyers, email, and school-facing materials
• Events: Support marketing for enrollment events, open houses, school fairs, and seasonal registration pushes — signage, promotion, capturing photos/video on-site
• SEO: Improve search visibility through on-page SEO, keyword research, local SEO (Google Business Profile), and blog content that helps families find our programs
• AI-powered content: Use AI tools daily to work smarter — Canva for design, Bloom AI for on-brand image generation, and AI assistants for drafting, repurposing, and analyzing content
• Blog: Write engaging blog posts that showcase our programs, support SEO, and give families helpful content worth sharing
• Newsletter & email: Own the parent newsletter and enrollment email campaigns end to end...