Marketing Associate II

Additional Links

This position is Benefit eligible; click here for an overview of available benefits. This position is covered by the UHP Bargaining Unit; click here to review the current UHP Contract. This position is in salary group UHP-07; click here to review the current UHP Pay Plan

Why UConn Health

UConn Health is a vibrant, integrated academic medical center that is entering an era of unprecedented growth in all three areas of its mission: academics, research, and clinical care. A commitment to human health and well-being has been of utmost importance to UConn Health since the founding of the University of Connecticut schools of Medicine and Dental Medicine in 1961. Based on a strong foundation of groundbreaking research, first-rate education, and quality clinical care, we have expanded our medical missions over the decades. In just over 50 years, UConn Health has evolved to encompass more research endeavors, to provide more ways to access our superior care, and to innovate both practical medicine and our methods of educating the practitioners of tomorrow.

This role is responsible for managing and optimizing UConn Health's web presence to support organizational goals, enhance the patient experience, and drive digital engagement. Key responsibilities include website administration, content management, UX optimization, SEO strategy, analytics reporting, project management, and technical website maintenance. The position collaborates closely with marketing, clinical, creative, and technical teams to ensure websites are accessible, secure, user-friendly, and aligned with brand and business objectives.

SUPERVISION RECEIVED

Works under the general supervision of an employee of a higher grade.

SUPERVISION EXERCISED

May lead lower-level employees as assigned.

EXAMPLES OF DUTIES

* Analyzes and evaluates marketing and communication strategies for the hospital's clinical, academic, and research pillars to target ne...