Director of Marketing – Behavioral Health Services

Department

Marketing & Business Development Reports To: Chief Executive Officer Direct Reports: None (Individual Contributor) Employment Type: Full-Time

Position Summary

The Director of Marketing is the organization's senior marketing leader and reports directly to the Chief Executive Officer. This is a hands-on, individual contributor role responsible for owning the organization's entire marketing function, from strategy through execution.

As a department of one, the Director develops and executes initiatives that increase brand awareness, referral growth, patient engagement, and community partnerships. This role leads physician and referral development, school and community outreach, digital marketing, branding, content creation, social media, events, public relations, website management, and marketing analytics.

The ideal candidate is an experienced behavioral health marketer who understands the unique referral networks, patient populations, and compliance requirements within behavioral healthcare. They are a self-starter who thrives in a fast-paced environment, enjoys wearing multiple hats, and is motivated by ownership, accountability, and measurable results.

Role Expectations

This role is ideal for an entrepreneurial marketing professional who enjoys building and growing a marketing function independently. While there are no direct reports, the Director serves as the organization's marketing leader and strategic advisor.

The successful candidate will

• Develop and execute the organization's marketing strategy.
• Build and strengthen referral relationships with physicians, behavioral health providers, hospitals, schools, and community organizations.
• Create and manage digital marketing campaigns, website content, social media, email marketing, and marketing collateral.
• Plan and coordinate community outreach, educational presentations, sponsorships, and networking events.
• Monitor marketing performance, referral t...