Marketing & Communications Manager

Overview

The Marketing & Communications Manager is responsible for developing, managing and executing all marketing, public relations, rider communications and community outreach strategies for Greater Portland Metro. As a critical voice for the agency, this role focuses on growing ridership, promoting Metro’s brand, coordinating marketing efforts with regional partners and keeping the public informed of service modifications, new services and policies.

This is a dynamic, hands-on role requiring a strategic thinker who is equally comfortable writing a press release, designing a digital graphic, presenting to local community groups and managing Metro’s social media presence.

Duties

• Develops, implements and evaluates outcomes of marketing plans, branding plans; forecasts future marketing needs and opportunities.
• Oversees, evaluates, and presents market research and adjusts marketing strategy to meet changing market and competitive conditions.
• Guides preparation of marketing activity reports and presents to Metro Board Committees.
• Develops and manages marketing projects and operating budgets.
• Oversees and manages the District’s social media platforms and website.
• Responsible for editorial direction, design, proper branding, production and distribution of all Metro communication materials.
• Manages advertising and promotion activities including print, online, electronic media, and other materials to enhance public image and awareness of Metro.
• Establishes and maintains relationships with industry influencers, stakeholders, and key strategic partners.
• Manages contracts with design consultants, including assessing and selecting firms.
• Establishes and maintains a consistent image throughout all promotional materials and events.
• Acts as Metro’s representative with the media, serves in the capacity of the public information officer when appropriate.
• Oversees and participates in community outreach.
• Oversees Metro’s Title VI program relat...