Marketing Analytics Developer

About us

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Talbots is a leading omni-channel specialty retailer of women's clothing, shoes and accessories. Established in 1947, we are known for modern classic style that's both timeless and timely, fine quality craftsmanship and gracious service. At Talbots relationships are the key to our business, we hire individuals who bring new ideas to the table, understand smart risk taking and can enhance an already thriving culture. With a commitment to offer modern classic style for every body type, through a full range of sizes, inclusive to every woman in your life.

About the role

As a Marketing Analytics Developer at Talbots, you’ll have the opportunity to be a key partner cross functionally with several teams, working on a variety of business-critical projects and initiatives.

The impact you can have

• Own, manage, and optimize the analytics architecture between Tealium tag manager, the data layer, and Adobe target.
• Lead the end-to-end integration support between Adobe Analytics and 3rd party vendors, including gathering requirements, solutioning, code development, testing, troubleshooting, and ongoing maintenance.
• Recommend upgrades, test and manage Adobe Extensions.
• Implement, update, and maintain 3rd party pixels such as Google, Facebook, Meta, etc.
• Manage and optimize the tagging architecture for real-time analytics tool, Quantum Metrics.
• Collaborate with cross department stakeholders to gather requirements, define solutions, and implement code to support key business needs.
• Collaborate with data analysts and other teams to interpret data and identify areas for optimization to capture relevant customer engagements and activities.
• Provide QA support to IT and Analytics teams to ensure 3rd part tag stability after releases.
• Lead the communication and solutioning efforts between IT and Analytics/Business teams.
• Support cross department analytics projects including data feeds, 3rd party analytics integrations, new p...